#HYPER CASUAL GAMES IDEAS TRIAL#
After all, hyper-casual is the perfect setting to learn quickly through trial and error, and potentially develop the next mass-hit in the process. We expect significant future growth in hyper-casual games to come from new studios coming into the industry with a fresh perspective on the latest user trends and preferences. There are two common approaches try to copy another game, which most often ends up of lower quality, or bring real creativity and innovation with the approach, but lack of experience and no way to prove the game will fly means facing a difficult journey to success. Without this collaboration, some of the studios and developers entering the sector may spend several months and even years testing relatively low-quality games. Being able to adopt the right mindset, learn the methodologies, and reach the level of quality required is often the result of teams benefitting from months of close collaboration with a publisher beforehand. In this context, starting in the hyper-casual gaming industry can be challenging. To outsiders, it can seem like a closed shop, which is why a new way of thinking is needed to make the most of the opportunities in the industry. Traditionally, publishers are sharing their expertise and tools with a limited number of high-performing and already seasoned developers. While competition in the mobile games industry has been a boon for consumers, with more higher-quality titles available than ever before, it can be a challenging and daunting arena to enter for newcomers wanting to work in games. Breaking into hyper-casual isn’t an easy game At Voodoo, we recently surpassed six billion downloads worldwide across our portfolio, including one billion downloads in the past nine months alone. Unity, the leading game engine on mobile, reported a 93% jump in games developed through its platform year-on-year, driven by the hyper-casual segment (+137%), which is characterized by its free-to-play proposition and ability to draw in users with simple gameplay and short sessions. No matter the format or budget, developers and publishers are constantly striving to carve out their place in a busy marketplace to supply a hungry audience with the next potential big hit.Ĭompetition has driven the industry to new heights in terms of the quality and speed of new releases. The video games industry has always been fiercely competitive.
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